Like it or not, cigarettes are cool. If you don't think so, check out these old commercials that were done for Parisienne People cigarettes - which I have never even heard of. From what I've gathered, P.P. (not that P.P.) cigarettes let the directors do whatever they wanted. They didn't even have to mention smoking, or the brand name in the commercial. Brilliant. So now check out what David Lynch, the Cohen brothers, Polanski, Godard, and more had to say on the subject.